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  • Privacy Policy

    What we collect, why, and how we protect it, under the Protection of Personal Information Act (POPIA). It covers our website, WhatsApp, email, social media and our studio.

    Selling your data
    Never
    Marketing messages
    Opt-in
    Order records kept
    5 years

    01Who we are

    CompanyUmami Food Studio (Pty) LtdPrivate company registered in South Africa
    Reg. no2017 / 200147 / 07
    VAT no4560 306 559
    DirectorSung Ran (Rany) Jo
    Address1169 Augrabies Falls Blvd, Waterfall, Midrand, 1685, South AfricaStudio visits and collections by appointment only. Access code required.
    Information OfficerSung Ran (Rany) JoRany@umamifoodstudio.co.za

    02What we collect & why

    What you give us

    • Contact and order details: name, email, phone number, delivery address, order history.
    • Collection details: preferred date and time, and your WhatsApp number.
    • Dietary information: allergies, intolerances or religious dietary needs, when you book a class or order a made-to-order product.
    • Messages you send us on WhatsApp, by email or through our website chat.
    • Reviews and photos you choose to post.

    When you use our website

    • Device and browser details, IP address, pages viewed, searches and cookie data.
    • Payment details are handled by our payment providers. We never see or store your full card number.

    Giving us your information is voluntary. Without it, we may not be able to help you. For example, we can't deliver without an address, or cater for an allergy we don't know about.

    Why we use it

    • To process, deliver and support your orders and class bookings.
    • To contact you about your order, delivery, collection or class.
    • To prepare food that is safe for you and meets your dietary needs.
    • To answer questions and handle returns, claims and complaints.
    • To send you news and offers, only if you have agreed.
    • To prevent fraud and keep our website secure.
    • To improve our website, products and classes.
    • To meet our legal, tax and accounting duties.

    Dietary, health & religious information

    • Allergies, intolerances and religious dietary needs can reveal health or religious information. POPIA calls this special personal information.
    • We only collect it with your consent, only use it to prepare food and run classes safely, and only share it with our kitchen team.
    • You can ask us to delete it at any time. We may then not be able to cater for your needs.

    03Marketing & chat

    Marketing

    • We only send marketing emails or WhatsApp messages if you have opted in.
    • Opt out at any time: use the unsubscribe link in any email, reply "STOP" on WhatsApp, or talk to us.
    • Order, delivery and class messages are not marketing and will still be sent.

    WhatsApp & website chat

    • WhatsApp is provided by Meta (WhatsApp's owner) and our messaging provider QuickReply.
    • Our website chat is an automated assistant, not a person. It may sometimes give incomplete or wrong information. You can always ask to speak to our team.
    • The chat is run for us by Zipchat Inc. (USA), which uses AI providers such as OpenAI to write replies. They process your chat messages only to provide the chat. Your messages are not used to train AI models.
    • What you type in these channels is used to answer you and improve our service.
    • To access, correct or delete your information, contact our Information Officer directly, not the chat.

    04Sharing & storage

    We never sell your personal information.

    Who we share it with

    Only what is needed, with service providers who must keep it confidential and secure:

    • Shopify: our online store
    • Our payment providers: to process payments
    • Our courier partners: name, address and phone number, to deliver your order
    • Flodesk: marketing email, if you opted in
    • QuickReply and Meta: WhatsApp messaging
    • Zipchat Inc. and its AI providers: website chat
    • Our review provider: to collect and show reviews
    • Google and Meta: website analytics and advertising (see Cookies)

    We may also share information when the law requires it, to protect our legal rights, or with our auditors and attorneys.

    Stored outside South Africa

    Some providers (for example Shopify, Google, Meta, Flodesk and Zipchat) store data outside South Africa. We only transfer personal information outside South Africa as POPIA allows.

    How long we keep it

    Orders & payments5 yearsRequired by tax law.
    Dietary infoUntil you ask us to delete itOr 2 years after your last class or order.
    Marketing consentUntil you opt out
    Chats & WhatsAppOnly as long as neededFor the reason we collected them, and any legal requirement.

    After that, we delete it or keep it only in anonymous form.

    How we protect it

    We use reasonable technical and organisational measures to protect your information against loss, misuse and unauthorised access. Only staff who need it for their work can see it.

    05Cookies

    • Our website uses cookies to run the cart and checkout, remember your preferences, and measure how the site is used.
    • Google and Meta set analytics and advertising cookies.
    • You can block or delete cookies in your browser. Some parts of the site may then not work properly.

    06Your rights & complaints

    Your rights

    • Know what personal information we hold about you, and get a copy.
    • Ask us to correct or delete it.
    • Object to how we use it, including for marketing.
    • Withdraw your consent at any time.
    • Not be subject to decisions made only by automated means. We don't make such decisions.

    Email our Information Officer at Rany@umamifoodstudio.co.za. We may ask you to confirm your identity first.

    How to request records, the forms and the fees: PAIA Manual β†’

    Complaints

    Please contact us first. You can also complain to the Information Regulator:

    AddressWoodmead North Office Park, 54 Maxwell Drive, Woodmead, Johannesburg
    Phone+27 10 023 5200

    Children

    Our online shop is not for anyone under 18. We only process a child's information (for example for a class) with a parent's or guardian's consent.

    Changes

    We may update this policy. The latest version is always on this page, with the date below.

    Shop the pantry β†’

    Have a question?

    Talk to us β†’

    Last updated: 30 September 2026